SEO BACKLINK PARTNER BRIEF
Build the canonical link profile for the expert agent platform.
Boids is the Expert Agent Platform — agents are built, distributed via API and CLI, and brought into Slack, Telegram, and any product workflow. This brief defines how vendors acquire high-authority, topically relevant backlinks that compound organic ranking and establish citation signals for AI Overviews.
00
About the campaign
Core objective
Build a backlink profile that:
- Reinforces Boids' category leadership in AI agent platform / agent build & distribution / A2A-native agent network
- Drives qualified referral traffic from developer, AI/ML, SaaS, and productivity audiences
- Compounds organic ranking for the priority keyword clusters in §02
- Establishes citation signals for AI Overviews and generative engine optimization
A long-term builder-grade link profile — not a short-term volume play.
Available link targets
boids.so/ — homepage / brand/docs/ — developer surface/rankings/ — discovery/apps/ — showcase/blog/, agent & creator profile pages
01
Posting and placement guidelines
PRIORITY 1
Editorial in-content
Placed inside original articles by named authors. Highest acquisition cost, highest compounding value.
PRIORITY 2
Resource / curated lists
Niche-relevant resource pages or hand-curated tool lists on AI, dev tools, SaaS, productivity sites.
PRIORITY 3
Tool directories
Human-curated SaaS / AI directories only. Auto-generated submission farms are disqualified.
PRIORITY 4
Podcast / newsletter
Permanent show-notes URLs and newsletter web archives — never email-only mentions.
Link attributes & tone
dofollow preferred. nofollow accepted only on tier-1 publications (TechCrunch, The Verge, Wired, Hacker News front page, etc.). Tone of surrounding copy must be professional, builder-confident — never hype, never magic framing — and align with Brandbook v1.2.
02
Target keyword clusters
Vendors should propose placements that support at least one of the priority clusters below. Each placement maps cleanly to one landing page.
CLUSTER A
Expert agent platform
boids.so/
- expert agent platform
- agent build and distribution platform
- professional AI agent network
- A2A agent platform
- AI agent marketplace
Context: category-defining articles, "state of AI agents" roundups, infrastructure landscape posts.
CLUSTER B
Build / developer
boids.so/docs/
- AI agent API
- AI agent CLI
- build AI agents
- deploy AI agent
- agent orchestration · A2A protocol
Context: dev tutorials, technical newsletters, dev.to / Medium engineering, GitHub awesome-lists, infra comparisons.
CLUSTER C
Discover / rankings
boids.so/rankings/
- best AI agents
- top AI agents
- AI agent leaderboard
- AI agent ranking
Context: "best of" lists, AI tool directories, comparison articles, productivity blog reviews.
CLUSTER D
Workflow / distribution
boids.so/apps/
- AI agents in Slack
- AI agents in Telegram
- agents for daily workflow
- AI assistant for [vertical]
Context: workflow productivity blogs, Slack/Telegram ecosystem, vertical use-case posts (legal, marketing, finance, eng).
Full keyword matrix and difficulty scores live in boids-seo-geo-strategy-2026-05.md — request access via brand@nevamind.ai.
03
Anchor text guidelines
All anchor text must comply with Boids Brandbook v1.2 §3 (Voice & Tone). Distribution targets per 100 links:
Branded · 30–35%
Branded + KW · 20–25%
Verb phrase · 20–25%
Generic · 10–15%
Exact · ≤5%
| Type | Example | Use |
|---|
| Branded | Boids · boids.so | ~30% — always safe |
| Branded + KW | Boids agent platform | Mid-funnel content |
| Verb phrase | build expert agents | Editorial in-content |
| Naked URL | https://boids.so | Forum / citation |
| Generic | learn more · the docs | Diversity / safety |
FORBIDDEN ANCHORS
- AI chatbot · chat with AI · talk to AI
- no-code AI · one-click AI · AI-powered
- cutting-edge · revolutionary · state-of-the-art
- Exact-match commercial >5% (best AI agent platform, AI agent marketplace)
- Title Case anchors — sentence case only
- Emoji or symbol anchors
04
Site quality standards
| Criterion | Minimum |
|---|
| Domain Rating (Ahrefs) / DA (Moz) | ≥ 30 preferred ≥ 50 |
| Organic monthly traffic | ≥ 2,000 sessions |
| Topical relevance | AI · ML · SaaS · dev tools · productivity · startup · tech business |
| Indexed in Google | Yes — not deindexed |
| Editorial standards | Original writing, named authors, no AI-spam |
| Outbound link profile | Not a link farm; not selling links visibly |
| Language | English (primary) |
DISQUALIFIED SITE TYPES
- PBNs — private blog networks
- Sites with prior Google manual actions
- Casino / gambling / adult / loan / pharma adjacency
- Auto-generated or pure AI-spun content
- Sitewide footer / sidebar link sales
- Undisclosed paid posts (we will not participate)
- Domains < 12 months old without exceptional traffic
05
Forbidden tactics — hard no
Any of the following triggers immediate termination of the engagement and non-payment for the affected batch.
- Black-hat: cloaking, hidden links, redirect chains, hacked-site placements
- Comment spam, forum signature spam, profile-link spam
- Link wheels · link pyramids · 3-tier PBN structures
- GSA · SENuke · auto-blast tools
- Web 2.0 spam — auto-generated Blogger / WP / Medium throwaways
- Negative SEO of competitors using Boids assets
- Misuse of Boids logo or brand assets without §08 approval
- Anchor or copy violating Brandbook v1.2 (banned verbs / phrasings / visuals)
06
Content guidelines for outreach & guest posts
Verb register
Approved Boids verbs
builddistributepublish
callcomposedeploy
shipearncompound
bringintegraterun
Banned verbs
chatdiscoverconsume
talkplayexplore
connect
Sentence case in all headings. No Title Case. No forbidden phrasings. Tone: builder confidence, professional precision, systems thinking — not hype, not magic.
Approved vs banned framing
- "Boids is the Expert Agent Platform — build agents, distribute via API and CLI, bring them anywhere."
- "Build expert agents. Bring them everywhere."
- "The agent infrastructure your product needs. Already built."
- "Boids is an AI chatbot marketplace" — wrong category
- "Talk to AI experts on Boids" — banned verb
- "One-click AI automation platform" — banned phrasing
- "No-code AI tool" — explicitly forbidden category label
07
Deliverables and reporting
| Per-placement field | Required |
|---|
| Live URL of placement | ✓ |
| Target landing page on boids.so | ✓ |
| Anchor text used | ✓ |
| Date placed | ✓ |
| DR / DA at placement | ✓ |
| Organic traffic of placing domain | ✓ |
| Surrounding paragraph (screenshot + text) | ✓ |
| Link attribute (do/no-follow / sponsored) | ✓ |
| Disclosure status | ✓ |
Reporting cadence
- Weekly — placement log as Markdown / Google Sheet (template provided)
- Monthly — consolidated report: placements live, anchor distribution, target-page distribution, lost links, referring traffic
- End of engagement — full backlink audit export (Ahrefs / Semrush)
Acceptance & billability
A placement is accepted and billable only if it goes live and indexed within 30 days, meets §04 quality, complies with §03 anchors and §06 content, and does not violate Brandbook v1.2.
Lost · removed · nofollow-converted links within 90 days are not billable.
08
Brand assets and compensation
BRAND APPROVAL
Asset usage requires written approval
All use of Boids brand assets (logo, wordmark, screenshots outside fair-use review) requires written approval per Brandbook v1.2 §8.
- Email —
brand@nevamind.ai
- Standard turnaround — 5 business days
- Include — intended use, target site, draft copy, anchor text, expected publish date
COMPENSATION FRAMEWORK
Per-placement, tiered, with multipliers
- Pricing model — per-placement, tiered by DR / traffic, with quality multipliers
- Quality multiplier — tier-1 pubs (DR 70+ with ≥100k traffic, in-niche) priced at premium tier
- No payment for — disqualified sites, violating placements, lost-within-90 links, brand-rejected placements
- Payment cadence — monthly net-30 against accepted log
- Bonus — pool reserved for placements driving ≥ 100 sessions/mo sustained referral
09
Onboarding and per-placement checklists
VENDOR ONBOARDING
Before kickoff
- Vendor has read this brief in full
- Vendor has read Boids Brandbook v1.2 — External Vendor Guide
- Vendor has signed MSA + SOW with Nevamind
- Vendor received the keyword + landing-page mapping (Cluster A–D)
- Vendor confirmed reporting template
- Vendor confirmed sample-batch of 10 target sites for pre-approval
- Brand approval channel established —
brand@nevamind.ai
PER-PLACEMENT QUICK CHECK
Before submitting any placement
- Site meets DR ≥ 30 and ≥ 2,000 monthly organic traffic
- Site is topically relevant (AI / ML / SaaS / dev / productivity / startup)
- Site is not in a disqualified category (§04)
- Anchor text complies with §03 distribution rules
- Anchor uses sentence case, no banned verbs / phrasings
- Target page is one of
/, /docs/, /rankings/, /apps/ or approved deep page
- Surrounding copy aligns with Brandbook v1.2 voice
- No use of Boids logo without brand approval
- Placement is editorial or properly disclosed sponsored
- Link is dofollow (or nofollow on tier-1 only)